Austen marketed to vampire market

I didn't know whether to laugh or cry when I saw an advertisement for Pride and Prejudice in the Scholastic Bookclub brochure that the kids bring home from school. The new edition is being marketed to lovers of the Twilight series. It has a black cover, with a red and white rose, with the promo: 'Love isn't always at first sight', and the trivia alert: 'This is Stephanie Meyer's favourite book!'

Of all the teenage girls I know who've read Twilight (and yes, I read the first book) I've asked if they have read Bram Stoker's Dracula, and they all said no.

An approach worth trying, I suppose.